Ravens fullback Vonta Leach, top, and defensive back Chykie Brown celebrate a Super Bowl victory.
The Super Bowl has evolved into an American institution much larger than football and is enjoyed by many who know very little about the sport — myself included.
Seriously, I can barely tell the difference between a first down and a fumble. But I’ve always enjoyed the Super Bowl for many reasons.
Obviously, the advertisements are a big draw of the Super Bowl and the battle for the most-memorable commercial grows every year, perhaps tapping into the growing trend of short, pithy comedy.
But this year, some of the most talked about moments happened outside of the commercials.
The Monday morning talk is likely to contain just as many references to the excitement surrounding Beyoncé’s halftime show — which featured a Destiny’s Child reunion — and shocked commentary on the half-hour long power outage that occurred shortly into the second half.
Needless to say, there are plenty of things to talk about other than the Baltimore Ravens’ 34-31 victory.
Here are five of them:
In a world where objectification of women is rampant (are you reading this, GoDaddy?), I guess you can call it progress when we have a Super Bowl ad that looks at men in the same overly sexual way in which women are often treated.
The Calvin Klein underwear ad that aired in the first half barely even showed the face of their male model, instead focusing on the lower body.
And the rippling abs and male sexualization didn’t go unnoticed. On his official Twitter, American Idol host and radio personality Ryan Seacrest said, “Thanks Calvin Klein for making me quickly put down that 4th slice of pizza I was eating.”
Others looked at it another way.
“And one for the women everywhere! Thank you #calvinklein #superbowl,” said Jen Friel, a blogger with Talk Nerdy To Me, Lover, to her 9,400-plus followers.
And though it probably won’t be ranked as the favorite ad of the year, it is one that marks a change in the world of marketing sex.
Shortly after Ravens receiver Jacoby Jones returned the second-half kickoff for a touchdown, the power went out at the Superdome.
What can you say when the Super Bowl comes to a complete standstill because of a power outage?
For some, it was a rare chance to go to the bathroom or refill their drink without missing game action or a commercial and for CBS it was a rare chance to test the impromptu commentary skills of announcers.
While game officials said a power surge was responsible for the blackout, viewers had other theories.
“Beyonce broke the super bowl, y’all!!! #TooBootylicious,” Colfer tweeted.
The Harry Potter-themed parody account The Dark Lord echoed this sentiment and said, “The Stadium just went into a #blackout. Clearly the dementors showed up a little late to watch Beyonce” — earning thousands of retweets in minutes by referencing the fictional beast from the Potter universe that sucks light and happiness from the surroundings.
Like I said, I am no sports genius. I am going to go out on a limb, though, and assume that the large amount of pushing, shoving and general roughness that occurred during this Super Bowl had to be out of the ordinary.
In some instances it resulted in penalties, but never turned into much more than machismo shoving. Still, in the long periods between time-outs and commercial breaks, it gave those among us unable to follow all the technical aspects of the game something to scream at.
There were plenty of rumors beforehand about a possible halftime show reunion of Destiny’s Child, but the crowd (and Internet!) still collectively screamed at the when the trio appeared on stage together.
The reunion was hardly the most memorable aspect of the show either. Fresh from a lip-synching controversy, Beyoncé’s performance easily wooed back fans with utter amazement.
Complete with pyrotechnics, a stage shaped like her own face and hit songs like Single Ladies, Crazy in Love and Halo, this halftime show will easily go down as one of the most memorable in Super Bowl history.
Also worth noting was the Pepsi-sponsored and fan created countdown to the show, furthering a trend in crowdsourced advertising.
Jennifer Hudson and students from Sandy Hook Elementary School in Newtown, Conn., sing ‘America the Beautiful’ prior to kickoff.
The first few minutes of the Super Bowl XLVII telecast — when 26 students from Sandy Hook Elementary School joined recording artist Jennifer Hudson for a moving rendition of America the Beautiful — will stick with me the longest.
Less than two months since their Newtown, Conn., school was devastated by tragedy, these elementary schoolers demonstrated great determination and talent during the heartwarming performance.
In a statement released jointly by the students they said, “”We have come to New Orleans to represent the Sandy Hook Family and the community of Newtown, Connecticut. Our wish is to demonstrate to America and the world that, ‘We are Sandy Hook and We Choose Love.’”
And that’s one message that we can all chose to remember.
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