Would you put your Klout score on your resume if you knew that it could give you a competitive advantage in the job market, even if a slight risk may be attached? For college students or recent graduates, social media analytics tools that measure your influence might be a way to get ahead of your competition.
Today, the analytics leader is Klout which measures influence every time you create content or engage using platforms like LinkedIn, Facebook, Foursquare or Twitter. Many professionals have mixed feelings about Klout scores and how the algorithm is used, but that hasn’t stopped numerous employers in the U.S. from using it in the application and hiring process.
Joe Fernandez, CEO and Founder of Klout, said Klout is a great way to benchmark how effective someone is, enabling one’s ability to activate a network. Fernandez has heard of people landing jobs after putting their Klout score on their resume, or that the topic came up during the job interview.
Social media has become a standard tool in most hiring processes and online profile maintenance will continue to grow in importance as 89% of U.S. companies will use social media while recruiting in 2012.
According to a Jobvite Social Recruiting Survey from 2011, 77% of recruiters expect hiring competition to increase, and Klout provides a tangible differentiation between social media reputations.
A big question, which is addressed in Mark Schaefer’s new book “ROI: Revolutionary power of Klout, Social Scoring, and Influence Marketing,” is can online measurements be a true indication of offline influence? Schaefer believes there are vast differences between online influence and offline influence, and that one big difference is our ability to create and distribute content on the web.
As 58% of recruiters successfully hired from social networking sites, employers will be looking for a prospective with an online presence and influence.
But is this relevant to all college students or recent graduates?
Yes, but it most definitely affects some students more than others; those going into marketing, public relations or journalism, where they are constantly broadcasting information, may see their social profiles most closely scrutinized.
While an employer will be impressed that a college student understands Klout and is attempting to use it, it can be dangerous to give your Klout score to an employer as it can easily fluctuate and isn’t measured in real time.
So, if you are up to it, here are some tips on how to include Klout in your job search:
Klout is measured on a scale from 0 to 100, according to Klout’s VP of Sales, Garth Holsinger, and most users consider a score above 30 to be reputable and a score above 50 to be elite.
The best way to maintain your Klout Score: Just start talking!
When on twitter, it is still good to mention big organizations or companies, but it is important to talk to someone who will respond back to you. Someone with a low Klout score will not lower your score, so talk to your classmates, professors, people from work or your internship.
A great way to boost your score a bit and get to know people outside your network is to hop on a twitter chat. Here is a list of job related chats.
Topics are a huge opportunity for college students and recent graduates. This aspect of Klout measures what topics you influence through your social media platforms.
For example, if you are a political science major and you have a twitter account where you actively are engaged in conversations about your niche, then Klout will measure that. When you log into Klout, your profile may say, “You are influential about political science, progression and politics.”
Again, this a tangible way to show employers that you are passionate and interested in the field you are entering, because Klout is tracking how much you are conversing about it online.
Who you influence and who has influenced you:
Klout keeps a list of who influences you. When you are “influenced” by an organization, company or individual, this means you reference them often through social media.
This shows employers who you are talking to or about online.
If you are an aspiring public relations professional, and you are talking to others working in the field then, Klout will show that you are influenced by PR professionals. Also, Klout includes a list of users that you influence.
Again, Klout scores for those you are influenced by and who you influence aren’t game changers in Klout’s algorithm. But, you do want to people in those lists to be in your field, or better yet, the companies or organizations you want to work for in the future.
To learn more about the basics of Klout, you can read, “What every college student needs to know about Klout” here.
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