LinkedIn, the social network that many college and high school-aged students view as an adult or “grown-up” platform, is making some new overtures to college students. The California-based company, which boasts upwards of 100 million members worldwide, has struggled to appeal to the 18-24 year-old demographic. In fact, a recent presentation by Amodiovalerio Verde showed that 70% of LinkedIn members are aged between 25-54.
To address that age gap, on Friday the company rolled out new profile sections designed mainly for college students. According to the official LinkedIn blog, college students can benefit “By capturing accomplishments in real time and publishing them on the LinkedIn network, members catch the eyes of other professionals – colleagues, recruiters, and hiring managers – and find one another for networking opportunities. These are benefits that no resume on a hard drive can ever deliver.”
In short, the company is creating a method in which on-campus accomplishments carry as much weight as professional achievements. The new sections include:
• Honors & Awards
• Test Scores
Here’s a guide on how to add the new sections to your LinkedIn profile.
Will LinkedIn’s changes get you to take them more seriously? Do you still consider LinkedIn a “grown-ups” network? Let us know in the comments.
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