Car crashes are the No. 1 killer for U.S. teens, taking an average of 11 teen lives EVERY DAY. Per mile driven, teen drivers ages 16 to 19 are four times more likely than older drivers to crash. Together USA TODAY Education and the Allstate Foundation want to reverse this trend through the Allstate Foundation Safe Driving Program.
Teen 2 Teen: Terminate Texting
Teens listen to other teens. So when it comes to influencing young people to adopt safer driving habits, there’s no more effective voice than teens talking to their peers. That’s why the Allstate Foundation and USA TODAY Charitable Foundation created T2T: Terminate Texting.
T2T: Terminate Texting is a project-based learning experience designed to guide high school students in building and implementing a marketing plan that will influence their peers to stop texting while driving and start adopting safer driving habits.
PROGRAM DETAILS:
The T2T: Terminate Texting project includes:
Student’s Guide
Teacher’s Guide
A classroom set of USA TODAY newspapers to be used in conjunction with the project and to enhance other curricular needs.
Competition: classrooms compete to design the most effective peer-to-peer safe driving marketing campaign.
Contest winners will be announced by May 4 on this site.
T2T: Terminate Texting Contest Rules
Official Rules
Are you a New Jersey teacher who wants to be a part of this free program?
COMPETITION PRIZES:
Grand Prize Package: (up to 30 students + teacher)
Invitation to visit Allstate NJ Corporate Headquarters
Presentation of winning marketing campaign to Allstate executives
Marketing workshop hosted by Allstate corporate marketing team
Lunch with Allstate
X THE TXT Event:
X THE TXT thumbprint banner
X THE TXT implementation toolkits
X THE TXT thumb bands for the 1st place winners’ school
$50 Amazon gift card to each student
Photo of winning team on USA TODAY Education web site
2nd Place Prizes: (up to 30 students + teacher)
$50 Amazon gift card to each student
Photo of winning team on USA TODAY Education web site
3rd Place Prizes: (up to 30 students + teacher)
$25 Amazon gift card to each student
Photo of winning team on USA TODAY Education web site
Sponsored by AllState Foundation, New Jersey
Words Steer Change
Oftentimes teens don’t feel like their opinions are heard. But when it comes to teen safe driving, peers, teachers, parents, and government officials need to listen up. Words Steer Change, created by the Allstate Foundation and USA TODAY Charitable Foundation, gives teens the skills and the opportunity to voice their opinions on this important topic.
Words Steer Change asks high school students to research the critical issues in teen driving, identify key aspects of an effective letter to the editor using USA TODAY, and then write and submit their own letter to the editor to their local or school newspaper on the topic of safe teen driving.
PROGRAM DETAILS:
The Words Steer Change project includes:
Student’s Guide
Teacher’s Guide
A classroom set of USA TODAY newspapers to be used in conjunction with the project and to enhance other curricular needs.
Contest: students compete to write the most effective letter to the editor on the topic of safe teen driving.
Rubric and Contest Information
Official Rules
COMPETITION PRIZES:
The winner of the Words Steer Change Letter-to-the-Editor Competition will receive a Kindle Fire and an invitation to a VIP “Day at the Capitol” in Madison, Wisconsin. The Day at the Capitol includes transportation, lunch and visits with Wisconsin lawmakers and officials.
Sponsored by AllState Foundation, Wisconsin