In a world where consumers have thousands of choices, marketing plays a vital role. Even when it comes to sports – both professional and college. Choose a sports team covered in today’s paper and create an offbeat promotion that would capture fan and non-fan interest. (Your goal is to attract a larger audience.) Your idea should be creative and engaging, without compromising the integrity of the sport. In writing, briefly explain how the promotion would work and its intended effect. In other words, how will the marketing campaign affect both players and fans?