Christopher Cooper bought his first Apple product, an iPod Classic, in 2008. He just bought it to listen to music to and from school, he says. Since then, he’s acquired an iPod Touch, iPhone and MacBook Pro.
(“Apple products) have allowed me to be more productive and hip,” said Cooper, a senior at Utica College.
Cooper is hooked on Apple products, and he’s definitely not alone.
Apple’s market value recently hit the $600 billion mark for the first time. Apple, which was already the world’s most valuable company, can thank college students for a significant contribution. More than half of Americans ages 18 to 34 consider themselves among Apple users, according to CNBC’s All-America Economic Survey released last month.
More than half of U.S. homes own Apple products, according to the CNBC study. Users tend to be male, college-educated and younger. The more money you have, the more likely you are to own multiple Apple products, though more than a fourth of those making less than $30,000 a year still own at least one Apple product.
Cooper bought his iPhone last year after having problems with his Blackberry, he said. The phone would freeze and he couldn’t use as many applications as he could on an iPhone.
“As editor of a student newspaper, I am always on the go and the iPhone allows me to be more accessible and do more things outside the office,” Cooper said.
He bought a MacBook, he said, because it was lightweight and he didn’t have to worry about the battery life. He prefers Apple products because he can have all of his information under one network.
“When I write a note on my Mac, but didn’t bring my Mac with me that day, I can always find the note on my iPod or my iPhone,” Cooper said.
Cooper’s preference for keeping everything under one network mirrors the trend of households owning more than one Apple product. The average household owns 1.6 iPods, iPads, iPhones or Mac Computers.
“It’s a fantastic business model — the more of our products you own, the more likely you are to buy more,” said Jay Campbell, a vice president of Hart Research Associates, which conducts the CNBC survey along with Bill McInturff, in a USA TODAY story.
The Apple brand is one reason Nicole La Hoz, a student at the University of Florida, owns a Samsung laptop and not a MacBook.
“I think people get more excited and infatuated with the fact that they have an Apple product,” La Hoz said. “It’s the brand name that drives people instead of Apple products’ actual usefulness.”
Grant Muessel, a University of Nebraska-Lincoln student, said that Apple’s simplicity drives his wanting to buy all-things Apple.
“Apple products are just so simple and aesthetically pleasing,” Muessel said. “They’re are really easy to use. They have a strange effect of making you think you need a product, even if it is totally unnecessary.”
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