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Emily Genco

School: University of Wisconsin

Year: Junior

Hometown: River Falls, Wisconsin

College activities: Writer for Emmie music magazine; Contributor to Madison A.V. Club; Campus explorer seeking shops, venues and watering holes that quietly thrive off the beaten path

How do you see the evolution of the newspaper in the next five years?

The era of new media has arrived. Importance will shift from centralized organizations to freelance journalists who must then supply the primary reporting necessary to maintain a rapid and ethical news cycle. Photographers will snap pictures destined for the front-page on smartphones; writers will draft on tablets; and editorial teams will conference via Skype or Oovoo. Media collection will become more democratic, but yet I can’t quite shake the nostalgia of ink-stained fingers flipping pages at the breakfast table.

Five reasons you love your school

  1. Two consecutive years in the Rose Bowl? Enough said.
  2. Free concerts in the student unions: Kreayshawn, Los Campesinos!, Neon Indian
  3. The selection of coffee shops within a two-mile radius of campus astounds me.
  4. With 42,000 students, there’s always a new personal stranger to meet.
  5. Sitting on Bascon Hill and counting leaves on a fall day

Jon Stewart vs. Stephen Colbert?

Both serve winning commentary, but “The Colbert Report” reigns. The way Stephen sweeps his hand while proclaiming, “Nation,” is majestic.

If you could have any super power, what would you choose?

To be a modern day genie and grant wishes by wrinkling my nose.

If you could travel to any country, where would you go?

The Czech Republic is at the top of my list. The cobblestones, castles and revolutionary culture call to me.

What is the most interesting article you’ve ever written?

I once profiled a do-it-yourself punk venue that was forced to close after a local music writer exposed the secret scene dwelling there. It was a valuable lesson in the consequences of seemingly well-intentioned journalism.

One of the most quirky things about you is…

I collect coffee sleeves from each significant place I’ve travelled. They serve as breadcrumbs tracing my journey from casual sampler to coffee connoisseur.

What was the last (non-required) book that you read?

“Hip: The History” by John Leland

In your opinion, who is the most influential pop culture icon alive?

Lil B. But not for the superficial reasons: his impressive grill or crass lyrics. Lil B prods the media near weekly like an imp playing with a red-hot fire poker. He commands the sphere of social media and releases mixtapes faster than Lil Wayne in his heyday. Lil B celebrates his eccentricities and mobilizes irony to craft his public persona. Plus, I’ve always liked to cook.

What was the first thing you wanted to be when you grew up?

The head elf in Santa’s workshop or a writer. I wore a lot of stripes and used to publish a weekly chronicle of family happenings. The latter career path was more socially acceptable.