NEW YORK — A flatulent horse ruining a romantic carriage ride. Octogenarian Betty White getting pummeled during a football game. Money “coming out the wazoo” of a hospital patient. An adorable pint-size Darth Vader.
There have been many sweet and funny highs — as well as many cringe-inducing lows — during the past 24 years of USA TODAY’s Ad Meter, our real-time consumer ranking of Super Bowl commercials.
Each year for nearly a quarter century, this publication has gathered hundreds of volunteers to watch and score ads in the big game, using handheld meters. With that data, USA TODAY ranks each year’s ads from best to worst.
SUPER BOWL ADS: Join our Ad Meter panel to vote on this year’s ads
To mark Ad Meter’s silver anniversary, our advertising editors and reporters analyzed the master list of each year’s winning ad — and then selected an all-time Ad Meter champion.
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