Don’t want to leave your turkey unfinished just to maybe get a good deal on an iPad?
We really can’t blame you.
The progressive Black Friday “creep” — sales starting earlier and earlier, sometimes as early as Thanksgiving night — is proving too much for some loyal shoppers, forcing them to find alternative methods to get their holiday shopping done before the real rush begins in December.
Martin Caine, a senior at Oklahoma State University majoring in athletic training, said Black Friday used to be one of his favorite holidays. After a few years of the sales taking coveted time away from his family, he said he finally had to draw the line.
“Oh, I used to be out with all of the crazies,” Caine said. “That’s gone, now that some sales are starting at, like, 8 p.m. [Thanksgiving day]. With a sale starting at 8, you have to leave your house at, like, 6 p.m.”
Like Caine, some of those who would rather skip an altercation over a 55-inch flat screen are choosing to skip the Black Friday melee and opt instead for the recent shopping phenomenon of Cyber Monday.
Always the Monday after the Thanksgiving holiday, Cyber Monday is an online shopping extravaganza promising deals akin to those offered on the previous Friday. Cyber Monday, the term coined in 2005 by Shop.org, allows consumers to do holiday shopping from the warmth of their home and while still within arm’s reach of that leftover pumpkin pie.
According to ComScore data, Cyber Monday last year hit a high point when consumers spent $1.25 billion, making it the highest U.S. online spending day in history. It was also the second day to ever pass the billion-dollar mark; the first day was 2010′s Cyber Monday when it hit over $1.028 billion.
For Caine, Cyber Monday is something that he’s been thinking about doing in lieu of the Black Friday madness for years, but never acted on it. This year’s Target sale, starting at 9 p.m. on Thanksgiving day, is what he said sent him over the edge and made him give up on the Black Friday madness.
“I usually online shop during the year anyway,” Caine said. “I’m lazy and it’s more convenient. So this year I’m going to save myself the trouble and just wake up Monday, boot up my laptop and shop.”
Some tips for getting the most out of Cyber Monday? Register for accounts with websites that you plan on shopping before that morning. Many of these deals are limited, and nothing kills time like having to type in billing addresses. Also, using social media to follow your favorite stores can pay off — many retailers offer special coupons and promo codes to followers.
Although Caine said he’ll miss the rush of Black Friday, his choice to stick with Cyber Monday shopping is one that he said he won’t regret.
“I don’t really get to go home that often,” Caine said. “And I’m not going to spend my Thanksgiving break standing in line for technology that’s going to be obsolete in six months. I’ll just buy the same stuff online. At least I’ll still be getting to see my family.”
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