In This Story:
- Rutgers University
- University of Arizona
- University of Arkansas
- University of Florida
- University of Georgia
- University of Miami - Florida
- University of Nebraska
- University of Texas
- Washington State University
University of Miami is one of ten division 1 universities featured in Keurig’s collegiate collection.
If you didn’t need reason enough to drink coffee, Keurig has another. The manufacturer is now selling its MINI Plus brewers adorned with the logos of 10 different Division 1 schools.
“Our Keurig MINI Plus brewers bring together the best of both worlds for students and alumni,” says Dwight Brown, senior vice president of marketing at Green Mountain Coffee Roasters, the company that Keurig is part of. Green Mountain is already on the campuses of 25 major universities, according to Brown.
The schools included in the collegiate collection are:
University of Arizona, University of Arkansas, University of Florida, University of Georgia, University of Miami (FL), University of Mississippi, University of Nebraska, Rutgers University, University of Texas and Washington State University.
The collegiate collection is part of an even larger marketing endeavor, which aims to attract the college-age demographic into the Keurig brewing system, according to Brown.
The K10 MINI Plus university brewers sell for $99.99 on Keurig’s website. Decal sets can also be purchased separately for $19.99 for existing brewers.
Brown says that the company has received strong feedback from students and alumni on our collegiate collection of brewers. He also says that based on the success of this pilot program, the company will look to announce additional schools throughout the year.
That’s good news for Marnie Levy, University of South Florida alum.
“I was disappointed that they are not carrying the full line of colleges and universities,” Levy says.
“Hopefully USF will be recognized. It would have been a great holiday gift for family and friends!”
Meg Wagner, recent graduate of the University of Florida, says she’s so used to seeing Gator memorabilia—snuggies, duct tape, chocolate bars—that a coffee brewer doesn’t seem foreign.
“I don’t think it’s a bad idea, but I doubt anyone’s going to run out and buy a new coffee maker just because it has a Gator on it.”
Michael Favia, a sophomore at University of Notre Dame adds, “I absolutely think it would be awesome to see Notre Dame on a Keurig, although I probably wouldn’t buy it since I have one already and I’m a broke student.”
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