Nick Reynolds (right) with Chris Dobens (left) in the Boston Strong T-shirts they created hours after the Marathon bombings.
Blue T-shirts emblazoned with yellow letters brought in more than $716,000 for One Fund Boston in two weeks.
Emerson College junior Nick Reynolds, 20, and freshman Chris Dobens, 18, created this Boston Strong apparel a few hours after the Boston Marathon bombings a half mile from their campus on April 15. Since then, 47,257 people have purchased the shirts.
“We wanted to create a venue for the average college student to help make a difference,” Reynolds said. “We developed Boston Strong off of Livestrong and Army Strong, because it was something simple people could get behind. It’s been absolutely insane how it’s taken off.”
Several Boston-area college students organized fundraisers for the One Fund after four people died and more than 260 were injured in the bombings at the marathon two weeks ago. From Somerville to Wooster, Mass., undergraduates’ money supplements the One Fund’s nearly $27 million donation total, supporting those affected by the tragic events.
“It’s part of the healing process to take time out of your day and feel the community,” Reynolds said. “Creating these shirts has been a giant coping mechanism.”
Reynolds sells the $20 shirts on Ink to the People, an online custom T-shirt platform that produces and ships sales. The company donated all of the first 1,500 T-shirt sales and has used $5 of the subsequent shirts’ sales to cover production costs.
What began as an Emerson trend selling Reynold’s 110-shirt goal overnight — and later 16,000 to Emerson admissions for the class of 2017 — has spread across the United States and Canada. It’s the biggest order the 3-month-old Milwaukee, Wis., company has filled, Ink to the People co-owner Jay Berman said.
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