A screen shot from the iPad app FitStar: Tony Gonzalez.
The FitStar: Tony Gonzalez app, in development and due for the iPad this spring (no price yet), transports the Atlanta Falcons’ star into your living room as your fitness trainer. A customizable program with more than 60 exercises, FitStar lets users set their own goals for fitness and weight loss and create workouts to help them achieve those goals.
“It will be a tailor-made program for you specifically,” Gonzalez says. “It’s like I’m there with you. We’re going through this together.”
Gonzalez is an ideal fitness guru. He just finished his 16th NFL season — the last four with the Falcons after his first dozen with the Kansas City Chiefs. “Over the last five years, I guess I’ve developed a reputation for being healthy and fit,” says Gonzalez, whose fitness level has helped him flourish in the latter years of his career. He has made the most catches of any tight end in NFL history (1,242) and is No. 2 among all receivers behind only Jerry Rice, who caught 1,549.
That reputation led San Francisco-based start-up FitStar Labs to approach Gonzalez about its mobile app plans last year. “We instantly discovered we shared a vision around making fitness and health more accessible, engaging and inspirational to a broad audience,” says Mike Maser, founder and CEO of FitStar. The year-old firm has the backing of Google Ventures and other venture funds.
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