Chet Kanojia, founder and CEO of Aereo, Inc., shows a tablet displaying his company’s technology.
Internet television provider Aereo is looking to expand its service to some of the country’s most plugged-in cities, but some students say it might face difficulty connecting with college-aged subscribers.
Aereo allows users to sync a tiny antenna with computers or mobile devices and access live, local TV networks in their area. The company has faced legal and public scrutiny since its New York City launch because it does not pay networks to broadcast their signals.
Pressure against Aereo escalated when CBS and FOX threatened to end free local broadcasting because of a court decision in its favor, but Vice President of Communication Virginia Lam said the company continues to move forward.
“Our focus is still on expansion right now,” Lam said. “Our first phase on expansion begins in a few weeks, and we’ll continue to do that toward the end of the summer.”
Twenty-two cities — including prominent college towns such as Austin, Madison, Wis., and Boston — are on the list to join Aereo’s available markets. The service now reaches only New York City.
College students might not be eager to subscribe.
For Katie Demeria, a senior majoring in English at the College of William and Mary in Williamsburg, Va., it’s hard enough to find time to watch just three shows regularly: The Office, Parks and Recreation and Game of Thrones. Though she and her roommates pay for a cable subscription, Demeria doesn’t often find herself taking time to watch live TV.
She said college students might be more likely to sit down and watch live TV when they’re visiting home, but not while at school juggling classes, work and clubs. Even if the content was delivered on a mobile device or computer, Demeria said, it wouldn’t make it any easier to watch.
“At least the college students I know are really type-A perfectionists,” she said. “I don’t think they have the time, or at least … don’t want people to think they have the time, to sit down and watch that much television.”
Powered by Facebook Comments