Meet your new study group for 2012: Big Mac, fries and a Coke.
That’s not all! You could also add a frosty, chicken stars and some chulupas to the mix. No matter who you choose, it turns out you’re going to need more than New Year’s resolutions to keep those few extra pounds away in 2012.
Students who are usually looking for cheap and good tasting study snacks are going to have to be careful as those snacks might be becoming a little bit cheaper. Many fast food restaurants are lowering their prices at the beginning of the new year. No, this is not the start of a new year’s resolution for fast food giants, but more of a business ploy.
“They know money is tight after the holidays, but [they] still want to attract customers,” said Alex Braden who is a recent graduate and budget analyst in the Washington, D.C. area.
This move by the fast food industry comes at the beginning of the year when students have made resolutions to go to the gym or eat healthier. This, coupled with consumers being strapped for cash, leaves the fast food industry hungry for more business.
“I’ll admit that it’s clever on the business end of it, but other than that, it’s disgraceful,” said student Kristine Johnson. “Taking advantage of families at a time of stress [and] encouraging families to eat out rather than a good healthy meal [seems mean].”
The lower prices for fast food comes at a time when leaders such as Michelle Obama are trying to promote healthier living. While the move by the fast food industry could be interpreted as another way to make Americans more unhealthy, some students believe that it’s simply how economics work.
“Supply and demand. If the demand for their food has dropped as people have less money to spend and they lower the prices to gain the consumers back” said Brigham Young University senior Neil Wallace (who is a former economics major). “What’s the problem? How is that disgraceful?”
Johnson later added that though lower prices may tempt those that have less money right now, it was not the fast food industry’s fault. Consumers always have a choice.
While supply and demand is probably the reason fast food giants are lowering their prices, some consumers do not think it’s such a bad thing.
“I say go for it! So many people are hurting financially and sometimes just a little outing helps to boost their spirits,” said mother Kelly Thompson.
The lower fast food prices might not stick around the whole year and at the end of the day, many people will keep eating their favorite fast foods no matter what. A few dimes off of the real price might only make a difference to penny-pinching students.
Now, back to studying the Big Mac theory … I mean Big Bang theory.
Powered by Facebook Comments