Udder genius? Or is it just pour form?
A new trend gained worldwide attention this week when a viral video of “milking” — where college students dump a carton of milk on themselves while in a public area — gained worldwide attention.
Milking originated in the United Kingdom with group of college students who performed the stunt just for a laugh.
Twenty-two-year-old Tom Morris, one of the students involved with the idea, told Cosmopolitan UK that the idea started as a one-time gag.
“We were just in our kitchen talking about doing it… and thought it would be really funny,” Morris said. “We did that, uploaded a video to Facebook and got a load of likes. So then we thought, ‘Why not just make a video?’”
The second video is called “milking newcastle” — a reference to the founders’ school, Newcastle University — and has over 455,000 views. Two minutes and forty-five seconds of milking occur in many locations, including a train station, a busy sidewalk and a convenience store.
The video has inspired over 1,400 comments. While some viewers found the video highly entertaining, other found the video to be offensive and a waste of milk.
When commenting on the video, YouTube user jaho1990 wrote “holy cow! this is good.”
Criticizing the trend, YouTube user YIANNOSGATE9 wrote “there are children in this world suffering from malnutrition and starvation… and all you do is this stupid fashion wasting milk.”
“Good thing it rains so much, or you’d have smelly pavement after,” wrote user notyerpirate.
George Hoyland, another of the students behind the idea, said that the reaction came as a complete surprise.
“We didn’t expect a reaction this large,” Hoyland said. “’We didn’t think the video would stretch much further than our friends and would be disappointed if it created any animosity.”
Hoyland noted that even though many reactions have been negative, he and Morris have enjoyed seeing others enjoy their work.
“The puns people have posted have been great,” Hoyland said. “[Milking has] caused a lot of laughter in our house!”
Other milking videos have been created within the past week, but the majority of these take place in England. Other than the popular milking video that was filmed in Alabama, it seems as if most American college students are not planning on joining the trend.
Joseph German, a public relations student at Valencia College, found out about the meme from a news article — not from watching any of the of the videos.
“I honestly don’t understand how these things — planking, cone-ing, tebowing, etc. — become so popular,” German said. “It’s not funny, it’s not productive, it’s not entertaining. It just seems like a complete waste of time.”
Ithaca College junior Nick McGahan echoed a similar sentiment.
“I don’t get it,” McGahan said. “It just appears to be a cult ‘game’ that those who have nothing better to do with their time invented and participate in. Nothing positive or productive comes out of this crass and crude activity.”
Yet will this “crass and crude” activity bring the “milking newcastle” videographers to court? Maybe, so long as Apollo Grave has his way.
A popular British internet star, Grave posted a video of where he milked himself in a Tesco during May of this year. He believes that the Morris and Hoyland stole the trend from him.
“You guys committed a serious AP crime,” Grave said in a YouTube video directed towards “milking newcastle.” “You are on the front of The Sun for an idea that I created and I get no recognition?”
Grave starts the video off with a joking tone, but he makes it clear that he plans on getting his comeuppance.
Neither Hoyland nor Morris have commented on Grave’s threats.
While milking seems like the newest and hottest trend, it remains to be seen if it will, like its precursors, quickly approach its expiration date.
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