What started as a fun way to keep in touch has turned into a Tumblr sensation — getting an average of 1.5 million unique hits per day and over 5 million overall, as well as 100,000 followers just three months after it started.
The creators of #WHATSHOULDWECALLME are Ja’mie and Big Ang — aliases the two 24 year old law students picked based on television show characters frequently used in the gifs on their blog.
Ja’mie, from Australian comedian Chris Lilley’s hit show “Summer Heights High” and Big Ang from VH1’s “Mob Wives”.
The two college friends started the Tumblr as a way to swap stories after splitting up to attend law school on opposite sides of the country.
“We basically started this blog to keep each other in the loop when things were happening that we couldn’t be there for,” said Ja’mie. “We sent each other the GIFs back and forth, and thought it was hilarious.”
The quick popularity of the site still has them reeling. “Right now we just think it’s nuts. We still can’t believe it,” said Ja’mie.
They found the name “What Should We Call Me” over a Google chat typo, which Ja’mie thinks sums up its point pretty well.
“We find each other to be very funny, and weird, and we tend to just go with it. So the name pretty much represents our entire approach to keeping up this website.”
The success of the blog basically made them the BFF model to aspire to, and that has to be a friendship high five moment, right?
“We can definitely relate to that best friend swagger. This is just another crazy thing we’re doing together. There’s so many people out there who can relate and get our sense of humor, it’s nice to know that we’re not just, you know…weird,” said Ja’mie.
Everything on the blog is from their lives, all the strange, funny and downright random things they want to share with each other.
It just so happens that a million other people are also seeing it.
One of those elements is Big Ang’s obsession with everything reality TV.
For instance, Snooki’s new show with J Woww often comes up. Big Ang, in true “What Should We Call Me” fashion, sums up in one sentence what everyone is thinking:
“That’s going to be a hot mess and I can’t wait to watch every second of it.”
The blog touches on the same issues as comedies like ABC’s Don’t Trust the B- in Apartment 23, CBS’s 2 Broke Girls, Fox’s New Girl and HBO’s highly anticipated Girls.
Only they do it in a sentence with a well chosen GIF file.
“We’ve always been funny,” said Ja’mie. “It’s just taken a little time for that to get out there. I’m sure there’s a bunch of 20-something girls out there who are the same way, it’s just an untapped source of comedy.”
Big Ang agrees: “Until now, there hasn’t really been that sense of something unifying about 20 something girls, but there really is. It’s kind of a hilarious time in your life after you graduate college. Just trying to find your way and figuring out what to do with your life, and it really is a struggle, but it’s also a hilarious struggle.”
Despite any success it might have, the greatest part of the blog for the two is basic: making their best friend laugh.
“We don’t run them past each other, so I’ll wake up and I’ll see one that [Ja’mie] puts up. That’s one of the best parts because I enjoy it just as much as someone who doesn’t know us,” said Big Ang.
She adds, laughing, “There was one she just put up that was like, ‘putting on body lotion after a shower’ and when I saw that on my computer screen, I just lost it. I was laughing so hard.”
About the possibility of the Tumblr turning into something more, perhaps even a “Sh*t My Dad Says”-esque (a Twitter account that had a similar rise to fame) television show.
“I think we’re both on the same page on this,” says Ja’mie. “We went into it as something to do as best friends, and it keeps growing…We aren’t closing any doors, but we’re just seeing where we can take it. Maybe we just haven’t grown up yet, but a lot of people like our blog and can relate to it, so if we haven’t grown up, maybe a lot of other people haven’t either.”
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