Grouplove performs on USA TODAY’s Studio A.
When the 2013 Campus Consciousness Tour (CCT) hits the road this week, it plans to leave a “minimal environmental footprint” and raise awareness among college students about environmental and sustainability issues on their campuses — and beyond.
Grouplove has been touring this fall in support of their new Spreading Rumours album, which features the top 5 alternative hit “Ways to Go.”
The tour was founded Reverb, an environmental non-profit organization whose work “educates and engages musicians and their fans to take action toward a more sustainable future,” according to their official website.
“We can’t do much in our lives without the resources of the planet,” said Lara Seaver, a project manager at Reverb.
Seaver said that the overall goal of Reverb is to “reduce the impact of the music industry” by getting fans to become more involved in the planet’s health, which can be as simple as recycling water bottles or buying reusable ones.
Reverb has worked to make over 140 music tours more green (including superstars like Dave Matthews Band and Maroon 5) and created CCT specifically to “engage students right where they live — on campus.”
“Exciting things happen when you engage people who have that much energy,” Seaver said. “This tour is about letting young people have a voice and giving them the tools to make an impact.”
We hope that students will be able to take away the importance of living sustainably — and that even rockstars can live greenly Jenna Randall, University of Mary Washington
As part of the event, students can volunteer in the tour’s Eco Village and in exchange, get a chance to meet the performers.
In addition, there will be a Campus Consciousness Challenge, which will award “a $10,000 cash prize to be used towards the development of an innovative project that has a direct or indirect positive effect on the environment, such as a product, service, campaign, or work of art,” according the official rules. The challenge is open to any undergrad at a U.S. college or university.
Jenna Randall, president of campus productions at the University of Mary Washington, in Fredericksburg, VA — where the CCT will stop October 26 — wrote in an e-mail that
“College students need to learn how to live sustainably now so they can take those habits into their future careers and jobs and pass those habits on to others.”
Randall said that in choosing a music artist to perform at UMW this fall, the CCT was especially attractive because of its message of sustainability and environmental responsibility.
“We chose the Campus Consciousness Tour because it combined artists that we are excited about and a message that we could get behind,” Randall wrote. “We hope that students will be able to take away the importance of living sustainably — and that even rockstars can live greenly.”
American University, where the tour will stop on November 6, has been working toward sustainability on their campus for years. According to the Sierra Club, AU is ranked as one of America’s ten greenest universities.
Kent State University in Ohio — where the CCT kicks off on Thursday night at the Mac Center — is on the green track as well, including participating in the Recyclemania Tournament and renovating buildings on campus to making them more eco-friendly.
“We reuse our buildings instead of tearing them down,” said Marcus Donaldson, a public relations major at Kent State.
While there are plenty of ways to contribute to sustainability, Seaver says that everything counts.
“Whatever you can do is good,” she said. “Whether it is finding out about organizations in your area, volunteering or writing to your representatives, college students can develop their own passion at a young age.”
Here are the Campus Consciousness Tour dates that have been announced so far:
24 Kent, OH — Kent State University
25 Clinton, NY — Hamilton College
26 Fredericksburg, VA — University of Mary Washington
29 Rochester, NY — Monroe Community College
30 Columbus, OH — Ohio State University
6 Worchester, MA — Clark University
8 Washington, DC — American University
9 Ewing, NJ — College of New Jersey
15 Somerville, MA — Tufts University
16 Waterville, ME — Colby College
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