First gaining notoriety around 2006, video resumes are not a new technology. But they may be one of the most underutilized resources for job seekers and of course, college students.
“Video is a great way to make an instant impression and get in the door,” said Shane Mac, founder of Hello There, a website that allows job seekers to build a custom webpage for every job opportunity with a simple video hello. “Recruiting takes so much time and effort that anything that helps cut the clutter and find good talent will continue to gain steam.”
Hello There makes it simple for users to create a page and gives analytics about when the page is viewed, what recruiters read on the page, and if the video was viewed.
“Video resumes seem to be the hot thing lately but I want to clarify that we don’t think of it as a replacement for a resume,” Mac said. “Instead, we think of it as a video intro.”
David DeCapua, President/CEO of TalentRooster, a company which enables a job seeker to create a digital video profile consisting of a resume, personality profile, links to social media and the focal point — a video interview — echoes Mac’s concerns about the stigma around the term “video resume.”
DeCapua said, “The industry does not like the term ‘video resume,’ although it is what it is. Most call it a ‘video interview’ or ‘digital video profile.’ Whatever you call it, it’s a way for a candidate to present themselves in a video format.”
Ultimately, video is undeniably becoming more integrated into the job search process, an observation that many colleges have noticed and are incorporating video skills and production into course offerings.
Emily Baumgartner, a senior at East Carolina University, created her video resume for a social media marketing class she took last fall.
Besides personal branding, video resumes provide additional benefits like the opportunity to learn new skills. “The process of creating my video resume equipped me with vital video editing skills which I would otherwise have not had,” said Baumgartner.
One of the biggest tips for a successful video resume, Mac says, is “Talk about them, not about you. Make it feel like you spent the time to make a video for them.”
Additionally, DeCapua stresses four main components–professionalism, standardization, eye contact, and smiling.
“It is estimated that 70% of first interviews never should have been scheduled as the candidate isn’t a fit,” DeCapua added. “An employer knows within 90 seconds whether or not a candidate is right for the position. Why not save both parties the time by creating a video?”
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