If you are applying for an internship (or if you already have one), these six platforms are essential. If you’re not already on them, get started — and follow the tips below to get up to speed fast.
1. Twitter: Twitter serves as one of the best personal brand outlets available today.
A person’s twitter can serve less as a resume and more as a digital caricature. Twitter feeds show what a person likes to talk about, where they are from, education, experience, interests, etc.
Tips: Learn the lingo. Retweet others as you would want to be retweeted. Learn to properly use a hashtag (#). Tweet often. Only have one account, having more can make the waters murky.
2. LinkedIn: LinkedIn may seem like a no brainer. The site is, after all, a digital professional network. Users put down their work experience, education, and specialties. However, you can also add other professionals to your network. This is great for scouting internships and building connections once you’ve landed one.
Tips: Don’t just add all of your friends- this isn’t Facebook. Add people that would truly recommend you, and you would recommend them.
3. Google+: Some college students have given up on their Google+ page or never had one in the first place. Yet, those who are social savvy know the real benefit of Google+ — it makes it easier to be Googled. Google rewards its social users by putting their profiles higher in the ranks of search engine results. If you want a company to find you, this is the best way to do it.
Tips: Add friends. Post often. Become Google-famous.
4. Facebook: It seems everyone and their cat has a profile these days. It isn’t uncommon to know people (or be one) that has over 1,000 friends. However, many college students don’t see Facebook for the branding tool it is. Thus they seek to make their profile private to keep it social and secret.
Tips: Only have one profile. Those with two or more profiles present themselves as social media illiterate. Instead, learn how to control privacy settings or better control what you post.
5. Flavors.Me, About.Me or other brand pages: Branding sites are an ever developing medium for recent or future graduates. However, these sites present an opportunity for students to show off their expertise, experience, and creativity.
Tips: Link your brand page to your other social media accounts. Make your webpage user-friendly and visually appealing.
6. Klout: Most students have heard of Klout before, it is a social media influence tool. It tells someone exactly what type of influencer they are and how influential their personal brand is. This is a perfect tool to track your success in branding yourself with regard to popularity and professional identity. Klout updates you when your scores falls and rises, which serves as a perfect motivator to keep you socially active and engaged. The stats also serve as a perfect measurement to let you know when you are doing something “right.”
Tips: Be sure to connect all of your social media accounts to Klout to get the most accurate reading.
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