While most collegiettes seem to have mastered the art of the résumé, this isn’t the case for its more complicated cousin, the cover letter. Instead of a list of facts and tangible information, cover letters require more thought and creativity, but are restricted by the limits of a professional business letter. Sound complicated? It is, but that doesn’t mean it is an impossible feat. And luckily, Louis Gaglini, the associate director for employer relations at Boston College, as well as Gihan Fernando, the executive director of the Career Center at American University were nice enough to break down exactly what internship coordinators are looking for in the notorious cover letter.
1. Professional format
Before potential employers even read an applicant’s cover letter, they notice the overall formatting and appearance of the letter. With that said, the format should be clean, precise, and professional.
What are some of Gaglini’s tips? To begin, he urges collegiettes to “keep the cover letter to a standard page with white space and room for a signature.” He also suggests using a font size of 11 or 12, minimal bolding, minimal italics, and a standard font like Times New Roman.
Keep in mind that there are two ways to send your cover letter: as the body of an email or as an email attachment. If you are sending it as the body of an email, Gaglini emphasizes that it should still have a full, professional greeting and an appropriate closing. Gaglini says, “Employers don’t enjoy being greeted with a “Hey Lou!” when they are looking for potential future employees.” If you are sending your cover letter as an attachment, it should be attached as a PDF file. Gaglini suggests that the body of the email is an instructional statement along the lines of, “Please see the attached cover letter and résumé…” Lastly, make sure to label any attachments with either your initials or your last name and the title of the attachment. For example, a cover letter attachment should be labeled “XY Cover Letter” or “Smith Cover Letter.” Just make sure to not label attachments with overly descriptive or wordy names — brief and concise labels are the way to go!
2. Business tone
Collegiettes often forget that the cover letter is, in fact, a business letter. With that said, Gaglini implores collegiettes to take “a business tone, regardless of the industry that they are applying to.” Even if you are applying to the most creative position in the fashion or advertising industry, the letter is still a business letter. While it is OK to have some fun with the writing if you are applying to a writing-focused position (think advertising or magazine writing), Gaglini suggests primarily demonstrating your creative abilities in an attached portfolio or writing sample, rather than in the letter. As Fernando emphasizes, “you want to maintain a professional tone while showcasing your personality.” It all comes down to finding the balance between professionalism and personality.
3. “Dear Mr. X”
This might seem like a small detail, but it truly can affect how potential employers read your application. Addressing a cover letter as “To whom it may concern” or “Dear Sir” is impersonal and generally not favored. Try to write to a specific individual who is associated with the job position you are applying for. If this information isn’t listed in the job description or on the company’s website, Gaglini suggests exercising those networking skills. He encourages students to “network to find a specific person to write to. One of the best places to start is at your school’s career center. They will be able to help you find the correct person to write to.” If your career center isn’t of much help, try scouring the company’s website or searching LinkedIn. Gihan Fernando, the executive director at the American University Career Center, even recommends calling the company’s main number and asking for the appropriate person’s name and title. The bottom line is that you should do whatever you have to in order to avoid the infamous “To whom it may concern.”
4. Explanation of why you are writing
The first paragraph of the cover letter should be a short, to-the-point explanation of why you are writing. Think of it as a personal introduction to a person (and company) that doesn’t know anything about you. Gaglini suggests that you include your name, the school you attend, what you are studying, the position you are applying for and how you found out about the position. Doesn’t sound too scary, right? Just remember that the words you choose say a lot about you, so don’t rush through writing this short paragraph. While it may seem formulaic, it is still an opportunity to let your personality show through.
An ideal first paragraph would read something like this:
“I am writing to express my interest in the 2013 Summer Internship Program for Nike as detailed on the Nike Human Resources Website. Currently, I am a junior at Boston College majoring in communication with a minor in English. My prior experience with fitness and corporate communications as well as my various student leadership roles make me a strong candidate for the summer internship program.”
To read more advice on how to impress internship coordinators with your cover letter, check out the full article here.
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