Have you noticed your classmates ogling pictures of baby animals or your female friends swooning over the snapshots of the latest fashion trends?
There is a good chance that they are finding these images on Pinterest, the latest social media sensation.
Though Pinterest began to take off last summer, the masses did not flock there until this past winter. The site has accumulated 10 million unique users faster than any other — and yes that includes Facebook, Twitter and even MySpace.
If you have not heard of Pinterest yet, there are two likely possibilities: social media is not really your thing, or you are a male. That comment is not intended to be a jab at gentlemen, but rather a reflection of Pinterest’s demographic. Some analysis conclude that females comprise more than 70% of Pinterest subscribers.
If we’re doing our math right, that means there are more than seven million females on Pinterest.
But what, exactly, are they, and those few male counterparts, doing on Pinterest?
A recent USA TODAY College poll (results illustrated above) indicates that an overwhelming 80% of users utilize the site simply for browsing and idea collecting purposes. They surf the site to find out how recreate homemade Girl Scout cookies, organize their closets, and dream up their next vacation.
In order to browse this content, of course, someone needs to be pinning it on the site. 23% of users primarily use the site to upload content whether it is their own — portfolios, photos, recipes — or images taken from other sites.
Of those surveyed, another 9% admitted the only reason they were on the site was because their friends were, and 7% simply do not use the site.
Though millions have flocked to the site, Pinterest is still a tricky beast.
After Facebook, it remains the site that clocks the most minutes users spend on social media. This is not a site to distract yourself from during midterms —- you will spend hours on it!
Though the intention of the site is to connect people based on the things they find interesting, be aware of the source of your content.
Is pinning images from Google Images is frowned upon? Where does it say that?
How should you proceed with Pinterest? Until midterms are over: don’t.
After that season of Redbulls and all-nighters, figure out if you want to be a contributor, or simply an organizer of ideas and interests and go from there.
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