Launched by a small team of recent college graduates and a current New York University senior, Fondu is a restaurant review iPhone app that began in the classroom.
“Gauri and I met in class and we started working on this idea,” Orion Burt, co-founder of Fondu said. “After the class we kept working on it on the side and then it got to the point where we said we should launch it.”
Burt, who is currently a senior at New York University began the app with his colleague Gauri Manglik in a entrepreneurship course. The iPhone app was officially launched November of last year.
“Basically Fondu is an app for bite-sized restaurant reviews from people you trust,” Burt said. “It’s sort of like Twitter in that it’s people’s opinion about restaurants and bars but it’s very much concise and prioritized by people you actually know or show interest in.”
Though Fondu is still relatively unknown, Burt said that he is beginning to see it gain momentum. “People are definitely really interested because we’re focusing a lot more on bookmarks now,” he said. “You can bookmark places and look at it later.”
As a marketing strategy, the team has been in talks with local restaurants and food trucks to help promote their product. On Thursday, they’re teaming up with New York City food trucks Rickshaw Dumplings, Mexicue, and Wafels & Dinges.
“They’ll be giving out free food on West 4th St near Gould Plaza,” Burt said. “People just need to show us that they have downloaded our app.”
Though Burt is still in college, he says the key to starting an entrepreneurial idea is to take action.
“Its so cheesy and everyone always says it but its really the key,” he said. “You can take classes and stuff but you never really understand or learn until you actually do it. Just do it. You have a much better chance than just sitting around thinking about it.”
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