Brandy Robidoux, a sophomore at the University of Massachusetts, listens to music online and tweets every day.
Now those two actions go hand in hand as Twitter as unveiled its new Twitter #Music application, which formally connects users’ music listening via iTunes, Spotify and Rdio and the social network. The application’s intention is to serve as a music discovery tool, using trending songs and who tweeps are following’s activity to highlight what is #nowplaying in their network.
Last week Twitter bought Australian music discovery app We Are Hunted, promptly shutting down all functionality on the site. Twitter #Music’s design and functionality is very similar to that of We Are Hunted’s.
UMass sophomore Robidoux, a constant tweeter, typically listens to Pandora every day at the gym, sometimes switching to Spotify, which is integrated with Twitter #Music, along with iTunes and Rdio. (In Twitter #Music’s first 24 hours live, Spotify users tweeted out more links than iTunes or Rdio.) She said Spotify’s integration into Facebook is evidence of Twitter #Music’s likely success.
“When Spotify was introduced to Facebook, I definitely think people enjoyed it,” she said. “And it gives people a chance to be exposed to other artists they otherwise may not have listened to, which I think is important.”
Robidoux said she discovers new artists through Pandora and Spotify thanks to their social media integration, which she expects to continue with Twitter #Music. The Fall Out Boy fan said she also learns of new music from friends or word of mouth.
“If I’m hearing a lot of buzz about a certain artist or song, I’ll check it out,” she said.
Cara Goldfarb, who graduated from the University of Massachusetts last year but works on campus, said she usually discovers her new music by asking her friends, through Pandora or a Google search for new songs.
Twitter #Music, she said, will make finding new music quicker.
“I think that’s a brilliant idea,” she said. “I would be able to see what others are listening to and take a look at what they are listening to.”
Nitish Aggarwal is a junior at Ohio State University, which was ranked in the No. 6 in the top 100 social media schools, according to a Student Advisor list. And even though he mostly uses Pandora, he’s looking to test out into Twitter #Music.
“I think the Twitter integration is a great idea,” he said. “It will definitely provide ideas for songs that are trending. I might discover new music or songs based on what the people I follow are listening to.”
Lex Hogan, a senior at the University of Utah, also uses Spotify regularly, but finds new music through local radio stations, like KRCL 90.9 FM, which is a Utah-based community station.
Although Hogan doesn’t use Twitter frequently, “it does sound like a good idea,” she said.
“I like the way Spotify integrates with Facebook already,” Hogan said. “I like letting people know what I’m listening to without having to make it a huge statement.”
Twitter is also launching a Twitter #Music app, available for iPhone and Andriod, to follow suit of the other music service’s that also have mobile apps. Twitter’s smartphone app will feature a “Now Playing” option, in which listeners can view recommendations from friends and followers.
Hogan doesn’t expect to use smartphone app, for technical reasons.
“I am an old-minded person and don’t have a smartphone,” Hogan said. “So I probably won’t look into it.”
She said she would not be surprised if some of her friends, who do have smartphones, start using the application. Aggarwal said he’s definitely going to download the Twitter #Music iPhone app.
“I usually listen to music while I’m walking to class, so I can use this app to listen to new songs during that walk,” he said.
Goldfarb said if she’s going to start using the new Twitter service, she’ll consider the iPhone app.
“I’m constantly on my phone, so why not check it out?”
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