The public’s increasing fascination with the wealthy has drawn widespread attention recently.
In one photo, a young man stands in the living room of his Hamptons home– next to his Ferrari.
In another photo set mashed together, a young man leaps into a large pool from the back of his huge house– describing it as a “mansion high dive.”
A separate photo displays young people drinking while seated around a set of classic red Solo Cups– playing not beer pong but “champagne pong.”
And in perhaps the most grandiose image of all, a young woman is pictured rising what appears to be 20 feet in the air, attached to a jet pack she calls a yacht toy. As she writes in a caption underneath the photo, “Get on my level.”
The photos, and a growing number like them, are featured on a blog focused on teens and twentysomethings who are on a level all their own.
Rich Kids of Instagram, on Tumblr, has a simple premise: showing off the extravagant perks, carefree lifestyle, and unapologetic arrogance of wealthy– in some cases, very wealthy– young people.
The UK’s Daily Mail explains, “No matter how busy they are enjoying the moment– be it sliding off Daddy’s yacht, tucking into a feast of food or riding an elephant on safari, the number one rule for the rich kids of Instagram is to take a photo.”
The blog’s tagline: “They have more money than you and this is what they do.”
Over the past month, Rich Kids has earned increasing amounts of attention and criticism. It sports more than 10,000 followers on Twitter (@richkidsofinsta)– garnering tweets calling it “ridiculously entertaining”; “strangely fascinating,” and “Superb! Highly amusing insight into life in the big league!!!”
It has also spawned a new mini-phenomenon known as “receipt porn.” It involves racking up and then showing off a ridiculously high bill for food and leisure activities. As CNBC’s Robert Frank reports, “Some posts consist of a photograph of a 100,000-euro meal receipt from St. Tropez or a $42,000 bar bill.”
One tweeter responded to those excess charges, “Interesting that for me, $50,000 is a windfall. For them, it’s a receipt.”
As you can imagine, all this money and swagger have also stirred some more vehement critiques.
For example, The Atlantic’s Rebecca Greenfield writes, “Preteens posing with helicopters they did nothing to earn and posting the pictures online for others to ogle provides an easy in for commentary on the state of the American dream. (Dead.)”
A separate tweet notes, “All the #rkoi do is drink champagne while driving expensive cars in exotic locales. So far being rich looks kind of boring.”
Yet, according to CNN, the public’s increasing fascination with the rich kids has even gotten Hollywood’s attention. As one casting agent says about the young people featured on the blog, “They seem to have huge personalities and would be amazing on TV.”
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